Implement planogram resets to encourage safe customer movement. Product placement has long been a key strategy for retailers to turn shoppers into buyers. Planograms – visual displays of products – have become essential for creating appealing visuals that influence customers. With the challenge of social distancing in stores, planogram resets have taken on new importance.

Choke points – areas in stores where shoppers congregate in large numbers – must be identified and managed. In grocery stores, these may include deli, dairy, baking products and candy aisles, as well as the prescription desk. Different choke points may be found in other types of stores, depending on product category and season. Visual surveys during peak shopping times can identify these points.

A product planogram reset can be a useful aid in combating this issue.

It is essential to identify areas where customers gather and consider resetting product planograms. Strategic thinking can lead to moving product sets to locations with more physical aisle space and better shopper traffic flow, making cautious customers more comfortable. To create safety measures that are significant and noticeable, a planogram reset is an effective tool. The Wholesale Store Fixture Team has experience with store remodels and planogram changes, and can reconfigure gondola shelving, checkout counters, and displays to gain valuable space.